As the recent first marketing survey was aimed at helping build a snapshot of the club to produce the creative brief for the logo and uniform, it included some questions of a general nature. Later in the year the club will be reviewing its strategic plan but the committee did take note of a number of survey comments relating to how the club is seen by prospective or new members.
Basically while the club is generally seen as friendly once people are in it, assimilating into the club may not be easy and the feeling was that the club is not welcoming enough to new members. The committee was already aware that we needed to do more in this area but the feedback emphasised it.
The committee has decided to trial a new welcoming role in the Spring Series.
One duty person will be nominated each week to meet new members and help them with the registration process and all the little things we have learnt over time and now take for granted. This will be an active role as the person will be required to ride with a new member that day.
It is hoped to have a clearer introduction process so that any mentor riders will also be part of this process but in planned, rather than a piecemeal way.
A short role description will be drafted so that people will know what is expected of them in the role. Rob Oliver and Dave Marett will also be involved in this area of club life.
